How to conduct a Search Engine Optimization (SEO) Audit

Categories: IT
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What Will You Learn?

  • Step 1: Check Google Analytics setup
  • Step 2: Check Google Analytics traffic trends
  • Step 3: Check mobile compatibility
  • Step 4: Assess on-page SEO
  • Step 5: Check for indexing issues
  • Step 6: Run page speed tests
  • Step 7: Perform a content review
  • Step 8: Assess user experience
  • Step 9: Do a competitor analysis
  • Step 10: Identify any broken links
  • Step 11: Check keyword rankings
  • Step 12: Check for social pixels and tags
  • Step 13: Audit all 3rd party technologies
  • Step 14: Audit URLs and site structure
  • Shortcut: Use an SEO Audit Tool
  • Download the website audit template

Course Content

SEO Audit introduction
Introduction Abbreviation list used for digital marketing (resource)

  • Introduction

15 steps to conduct a professional website audit for your own website or for your clients
SEO checks and audits are an important first step when you start working with a new client and can also be a recurring activity as part of an annual review of website performance.

Website audit template
Download the website audit template

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