Introduction to Digital Marketing

Categories: IT
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What Will You Learn?

  • • Understanding marketing and its transition in the digital world
  • • Getting hands-on digital marketing strategies
  • • Improving your brand identity and grow your brand audience
  • • Learn how to increase conversions and sales with real world techniques
  • • Diving into social media marketing using all of the most popular social media platforms to grow your business

Course Content

Introduction to digital marketing
What is digital marketing? Four P's of marketing

  • Introduction to Marketing
  • What is marketing?

What is digital marketing?
What is digital marketing exactly? Why is digital marketing important?

Search Engine Optimization (SEO)
On-page SEO Off-page SEO

Search Engine Marketing (SEM)
What is SEM and why is it important?

Content marketing
What is content marketing? Why do businesses do content marketing? Types of content marketing

Social Media Marketing (SMM)
Introduction to SMM Various platforms of SMM

Email marketing
Introduction to email marketing Why do email marketing? Tools for email marketing

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