Effective Business Plan Writing

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What Will You Learn?

  • Understand the purpose of a business plan
  • Identify and describe the potential users of a business plan
  • Explain the character of a business plan
  • Understand the preparation phase in writing an effective business plan
  • Comprehend the different structures of a business plan
  • Draft a basic business plan
  • Learn practical skills on how to write each main component of an effective business plan
  • Online resources and templates to help you write an effective plan

Course Content

Understand the purpose of a business plan
The business plan plays a pivotal role in the entrepreneurial process. If you, as an entrepreneur, apply for start-up capital, grants, project funding, or if you tender for a government contract, one of the first questions you will be asked is if you have a business plan.

  • Introduction to effective business plan writing
  • Understand the purpose of a business plan

Uses of a business plan
Identify and describe the potential users of a business plan

Character of a business plan
Many entrepreneurs think that if a business plan is on paper, success will follow. Not true. Business success and entrepreneurial performance are dependent on much more. You should identify a feasible opportunity in the market environment and this viable opportunity pre-empts the written business plan. It also creates a platform for writing the business plan

Preparation phase in writing an effective business plan
It is vital that you as the entrepreneur have a clear understanding of the audience that will read the business plan. You will need to align the content and core purpose accordingly

Structure of a business plan
The structure of a business plan is extremely important. Adapt the structure and style to the needs of your industry, potential readers and users.

Draft a basic business plan
Writing the business plan flow

Resources
Resources and templates to help you write an effective business plan

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